Plan the pages
Which pages you need, what goes on each one, and how visitors find their way to a call or a sale.
WordPress web designer · US & UK
A WordPress web designer who also builds your site.
4.9/5· 817+ reviews
In short
A WordPress web designer plans and designs how your website looks and works, then turns that design into a WordPress site you can edit. At Webicode one founder-led team does both: custom design in Figma and a fast WordPress build, from $1,470. A 5-page site on our layout starts from $500.
- Figma firstApprove the design before the build
- Mobile-firstDesigned for phones, then desktop
- You can edit itTraining and docs included
- Fixed priceAgreed before work starts
Homepage redesign
Example project stages
- WireframeLayout agreedDone
- Figma designPhone and desktop signed offDone
- WordPress buildCustom theme, editable blocksDone
- Speed checkTested on mobile before launchNext
The job
What does a WordPress web designer do?
Six things a good WordPress web designer takes care of. We do all six on every custom-designed project.
Wireframes
Simple page layouts that agree the structure before any colours or images are added.
Visual design in Figma
Your brand colours, fonts and images on every page, reviewed and signed off by you.
Mobile-first layouts
Designed for phones first, where most visitors arrive, then scaled up for desktop.
Build it in WordPress
A hand-written custom theme by default, or Elementor on a child theme if your team wants to edit visually.
SEO-ready launch
Clean headings, fast pages, a sitemap and Search Console set up, so the new design can be found.
Designer or developer?
WordPress web designer vs WordPress developer.
Two different skills. Most small and mid-sized business sites need both, ideally from the same team.
Main focus
- Web designer
- How the site looks and how people use it
- Developer
- How the site works behind the scenes
- Webicode
- Both, on every project
Typical tools
- Web designer
- Figma, brand guides, wireframes
- Developer
- PHP, JavaScript, WordPress themes and plugins
- Webicode
- Figma first, then a custom WordPress theme
What you get
- Web designer
- Page designs and a style guide
- Developer
- A working, editable website
- Webicode
- Signed-off designs and the live website
Hire one when
- Web designer
- You need a new look or a better user journey
- Developer
- You need features, fixes or speed
- Webicode
- You want one team from design to launch
| Compared on | WordPress web designer | WordPress developer | Webicode |
|---|---|---|---|
| Main focus | How the site looks and how people use it | How the site works behind the scenes | Both, on every project |
| Typical tools | Figma, brand guides, wireframes | PHP, JavaScript, WordPress themes and plugins | Figma first, then a custom WordPress theme |
| What you get | Page designs and a style guide | A working, editable website | Signed-off designs and the live website |
| Hire one when | You need a new look or a better user journey | You need features, fixes or speed | You want one team from design to launch |
Only need code for a design you already have? See hire a WordPress developer or our Figma to WordPress guide.
Pricing
How much does a WordPress web designer cost?
Our published prices for design and build together. Every line of what each tier includes is in our WordPress cost guide.
from $500
A clean 5-page site on our layout, in your brand colours and fonts.
- Up to 5 pages
- Our layout, your brand
- Mobile-first build
- Basic SEO setup
- About 2 weeks
from $1,470
Custom design in Figma, built as a custom WordPress theme.
- Up to 15 pages
- Custom UI/UX design in Figma
- Full SEO setup and schema
- 30 days of support
- 4–5 weeks
$2,940+
Large sites with custom features, integrations or WooCommerce.
- Unlimited page planning
- Custom features and plugins
- WooCommerce and integrations
- Priority support
- Custom timeline
Prices in USD. Hosting (typically $30–$80/month) and paid plugin licences are separate. After launch, our WordPress maintenance plan is $65/month.
How it works
From first call to a live WordPress site.
You approve the design before we build it, so there are no surprises at launch.
- Day 1
Free 30-minute call
Your goals, your customers and what the current site gets wrong.
- Within 48 hours
Fixed-price proposal
Pages, timeline and price in writing. Nothing starts until you agree.
- Design
Figma designs
Page designs for phone and desktop that you review and sign off.
- Build
WordPress build
The signed-off design built as a fast, editable WordPress site and tested on every device.
- Launch
Launch and training
Go live with redirects in place, a short training session and 30 days of support.
Selected work
WordPress sites we designed and built.
WooCommerce · USA
Water Filters of America
↑ PrestaShop → WooCommerce · 800+ products · order-manager sync
View case study →
Healthcare · USA
Cohen Eye Institute
↑ 98 Lighthouse score — 40% faster than the previous site
Discuss similar work →Before you choose
Six questions to ask any WordPress web designer.
Ask us, and ask everyone on your shortlist. Clear answers to these save most redesigns from going wrong.
- 01
Do they show you designs for phones, not just desktop screenshots?
- 02
Will you approve the design in Figma before anything is built?
- 03
Can you edit text, images and pages yourself after launch?
- 04
Do they test page speed, and show you the score before launch?
- 05
Who builds the design in WordPress: them, or someone they pass it to?
- 06
Do you own the final design and website once you have paid?
Get a WordPress site designed around your customers.
Free 30-minute call, a fixed-price proposal within 48 hours, and one team from first design to launch.
Written by Adnan, founder of Webicode · Last updated