WordPress development cost in 2026: a transparent breakdown

TL;DR

A custom 5-page WordPress site costs $1,260–$2,500. A full design and build project (UI/UX, development, SEO) runs $2,450–$4,900. WooCommerce stores start at $1,750. Based on 1,500+ projects delivered over 10 years.

If you search "how much does a WordPress website cost" you get answers ranging from $500 to $50,000. Both can be true. Neither is useful. Here is a transparent breakdown based on real projects.

Webicode pricing

What Webicode charges — and what is included

Starter
from $840

2 weeks typical timeline

For founders who need a clean, fast online presence quickly.

  • Up to 5 pages
  • WordPress build
  • Mobile-first responsive
  • Basic SEO setup
  • Contact form
  • 1 revision round
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Most popularGrowth
from $2,450

6–7 weeks typical timeline

Custom design and development with full SEO and launch support.

  • Up to 15 pages
  • Custom UI/UX design in Figma
  • Full SEO setup + schema
  • Google Analytics 4
  • 30-day post-launch support
  • 3 revision rounds
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Enterprise
$4,900+

Custom typical timeline

Complex builds, custom integrations, and ongoing requirements.

  • Unlimited page planning
  • Custom plugin or feature dev
  • Ongoing SEO retainer option
  • Priority support + SLA
  • Custom timeline
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Industry context

What different types of WordPress projects cost

Project typeTypical cost rangeTimelineNotes
DIY with a managed host$300–$700/yearSelf-pacedKinsta, WP Engine — your time is the real cost
Template build (ThemeForest)$800–$1,5001–2 weeksCustomised premium theme, branded
Custom 5-page site$1,260–$2,5002–4 weeksCustom theme, mobile-first, basic SEO
Full design + build (UI/UX first)$2,450–$4,9006–10 weeksFigma design + WordPress build + SEO setup
WooCommerce store (up to 25 SKUs)$1,750–$5,0004–8 weeksCustom checkout, payment, shipping
Complex eCommerce (100+ SKUs)$5,000–$12,000+8–16 weeksCustom pricing, subscriptions, API integrations
Mid-size agency$8,000–$25,000+12–20 weeksMultiple stakeholders, longer review cycles
Custom plugin development$1,500–$8,000+2–8 weeksPer plugin, depending on complexity

The full picture

Ongoing costs to budget for

Managed hosting$30–$80/month

Kinsta, WP Engine, Cloudways. Shared hosting at $5/month produces slow, insecure sites — not worth the saving.

Premium plugins$200–$500/year

ACF Pro ($49/yr), Yoast Premium ($99/yr), form plugin ($79/yr), backup plugin ($80/yr). Always itemised in our proposals.

Monthly maintenance$105/month

Core and plugin updates, daily backups, uptime monitoring, and 1 hour of minor edits per month.

Cost FAQ

Common pricing questions.

How much does a basic WordPress site cost?+

A basic 5-page WordPress site from a professional developer typically costs $1,260–$2,500. This covers a custom theme, mobile-responsive design, basic SEO setup, and a contact form. Budget separately for hosting ($30–$80/month) and premium plugins ($200–$500/year).

What is included in a $2,450 WordPress build?+

Webicode's Growth package at $2,450 includes up to 15 pages, custom UI/UX design in Figma, full SEO setup with schema markup, Google Analytics 4, and 30 days of post-launch support. No hidden costs — everything is scoped upfront.

How much does a WooCommerce store cost?+

A custom WooCommerce store with up to 25 products, standard checkout, and payment gateway integration starts around $1,750. Custom checkout flows, subscriptions, or complex pricing rules push the cost higher.

Are there ongoing costs after launch?+

Yes. Budget for managed WordPress hosting ($30–$80/month), premium plugin licences ($200–$500/year), and optional monthly maintenance ($105/month for updates, backups, and minor edits). We itemise all third-party costs during scoping.

Why is there such a big range in WordPress pricing?+

The difference between a $500 site and a $5,000 site is usually: custom design vs. a template, senior developer vs. junior, performance optimisation, SEO setup, and post-launch support. The cheapest option is rarely the cheapest in the long run.

Do you offer payment plans?+

Yes. Projects are typically split 50% upfront and 50% on completion. Larger projects ($4,900+) can be split into three milestone payments.

Get a transparent quote

No surprises. Scope and price agreed before we start.

Free 30-minute consultation. Fixed-price quote. Reply within 24 hours.

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